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Outside In with Charles Trevail

C Space

13
Followers
20
Plays
Outside In with Charles Trevail

Outside In with Charles Trevail

C Space

13
Followers
20
Plays
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About Us

Outside In explores how the world is changing and how business is changing with it. Host Charles Trevail interviews executives, journalists, authors, and thinkers, exploring the customer-centric strategies and philosophies that are working successfully inside companies, and the consumer trends, industry disruptions, and cultural forces that are influencing business from the outside.

Latest Episodes

Scott Uzzell, CEO, Converse: Leading and Listening During a Pivotal Moment

The importance of this moment isn’t lost on Scott Uzzell, the CEO of Converse. “How do I bring the unique experiences of being a Black man in America to help people around me, other executives, society, the consumers that care about and love our brand...to make us better?” Uzzell also recognizes that, as the CEO of a global brand, he has a responsibility to listen and learn from others from diverse backgrounds with different perspectives -- and then, take bold action to create a more diverse and inclusive culture inside Converse and fight injustice and inequality outside of it. Uzzell joins the podcast to talk about what this moment means for him, what he’s learned while leading his company through unprecedented change, and why he thinks we’re about to see way more progress than we've seen before. Listen to this podcast to learn: • Why the urgency of this moment demands that all CEOs “get off the couch” and do something • What Uzzell learned about being “color brave” from Mellody Hobson, Vice Chair of the Board of Starbucks • Why companies must confront and address tough political and racial issues • How influencers help shape the Converse brand in local markets and inspire product innovation • Why the original basketball sneaker is returning to the NBA -- and aligning with creatively-driven athletes like Draymond Green and Kelly Oubre Jr. • The effects Covid-19 has had on the business and why Uzzell is optimistic about the future

22 MIN5 d ago
Comments
Scott Uzzell, CEO, Converse: Leading and Listening During a Pivotal Moment

Ravi Dhar, Yale School of Management: A Shift Towards Forward-Looking Insights

For decades, market research was considered an “auditing function” -- a department inside the business that looks backwards at an ad campaign or a product, and identifies all the reasons why it performed either well or poorly. But as organic growth became more important to a company’s success, market research transformed into a forward-looking insights function. “You can't have organic growth unless you understand your customers,” says Ravi Dhar, professor at Yale School of Management and Director of Yale’s Center for Customer Insights. He joins the podcast to talk about the evolution and role of insights and how to fix the tension that exists between insights departments and the C-suite. Listen to this podcast to learn: • The four stages of insights, based on Ravi’s research with Boston Consulting Group • Why insights leaders should be in the room when strategic decisions are being made • Changes in consumer behavior during the pandemic, and which new behaviors might persist • The effects that two concepts -- “out of sight, out of mind” and “absence makes the heart grow fonder” -- could have on consumer demand after the pandemic subsides • The inherent risk in looking to “consumers as scientists” • Why insights require a collaboration of analytics, anthropology, and psychology • The skills you need to become a successful insights professional now and in the future For more information: https://som.yale.edu/faculty/ravi-dhar

25 MINJUN 11
Comments
Ravi Dhar, Yale School of Management: A Shift Towards Forward-Looking Insights

Nicholas Thompson, Editor-in-Chief, WIRED: The Big Questions Ahead of Us

Nicholas Thompson once wrote that WIRED’s purview is the future and that “the only way to think creatively about the future is with something like optimism.” But it’s hard to think optimistically right now. Our old ways of living have been fundamentally altered -- and may never return. Nicholas joins the podcast to talk about the profound changes we’re all living through and the broad implications this pandemic will have for society, businesses, technology, governments, and our environment. Listen to this podcast episode to learn: • Reasons to feel optimistic about our future (and challenges that will need to be solved) • People’s perceptions of and attitudes towards Big Tech during this crisis • The perilous state of data privacy when our health is on the line • Are we experiencing a “work from home bubble” and overestimating the value of remote work? • Whether the environmental movement may lose momentum in the years ahead • How technologies like AI and blockchain ma...

27 MINMAY 28
Comments
Nicholas Thompson, Editor-in-Chief, WIRED: The Big Questions Ahead of Us

Mathew Sweezey: Contextual Marketing in an Infinite Media World

Mathew Sweezey is a marketing futurist for Salesforce. Based on his research, he discovered that June 24, 2009, was a tipping point for media and marketing. That’s the day consumers officially overtook brands and businesses as the dominant media creators. Since then, an infinite and uncontrollable stream of noise -- tweets, Facebook updates, texts, blog posts, Amazon reviews -- has been the foundation of the new media environment. It has inspired new consumer behaviors and forced marketers to play by new rules. Matt joins the podcast to talk about his new book, Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media, and why brands can no longer simply force messaging into the marketplace and expect that will be enough to persuade people to buy. Instead, brands must now market with context in mind and co-create with the very people who create and consume. Listen to this podcast episode to learn: • What is contextual marketing and how does it differ from w...

22 MINMAR 26
Comments
Mathew Sweezey: Contextual Marketing in an Infinite Media World

Bill Walshe, CEO, Viceroy Hotel Group: What People Want From a Luxury Experience

In luxury, “cookie cutter” doesn’t cut it. And for a luxury hotel brand, it has to strike a delicate balance between delivering a guest experience that’s both consistent and one-of-a-kind. Bill Walshe, CEO at Viceroy Hotel Group, says that consistency shouldn’t stifle the things that guests remember: spontaneity, authenticity, individuality, and creativity. He calls his philosophy “consistent individuality.” Viceroy Hotel Group maintains 15 properties around the world, from St. Lucia to Los Cabos to Beverly Hills and beyond, with another 8 soon to enter the brand’s portfolio. Each maintains its own distinct sense of location and destination while also sharing Viceroy’s brand essence. Walshe joins the podcast to give his take on what luxury means in the service industry today, and how Viceroy designs its experience around changing guest preferences, new technologies, brand partnerships, and shared values. Listen to this podcast episode to learn: • Why hotels aren’t just se...

22 MINMAR 11
Comments
Bill Walshe, CEO, Viceroy Hotel Group: What People Want From a Luxury Experience

Amy Edmondson: Creating Psychological Safety at Work

When Google embarked on an extensive study to understand what makes for a high-performing team, it was Amy Edmondson’s research on “psychological safety” that became the foundation of the company’s findings. Edmondson, a Harvard Business School professor and organizational behavior expert, joins the podcast to talk about her latest book, The Fearless Organization. She says that “psychological safety describes a climate at work where one believes that you can freely speak up with any idea, concern, question, even mistakes.” It’s “a sense of permission for candor.” She explains the benefits of creating psychological safety in the workplace and why it’s essential for learning, innovation, and growth in the knowledge economy. Listen to this podcast episode to learn: • Do better teams make fewer mistakes, or are they more willing to talk about them? • Why “problems are gems” and how leaders can use mistakes to improve performance • Why customer truths don’t always tend to...

27 MINFEB 27
Comments
Amy Edmondson: Creating Psychological Safety at Work

Steve Blank: Rethinking the Lean Startup (And What Comes Next)

In 2013, Steve Blank, adjunct professor at Stanford University, and one of three co-founders of the Lean Startup Movement, wrote a front-cover article for Harvard Business Review entitled, “Why the Lean Start-Up Changes Everything.” It was a call to action for large companies to embrace the lean startup methodology of innovation. But after spending the past seven years working with large companies, Blank now believes his initial thesis was wrong. Large companies are not bigger versions of startups anymore so than startups are smaller versions of large companies. Applying lean startup methods in large companies creates “innovation theater” and not real innovation. Blank joins the podcast to talk about his next big idea for business: the Innovation Doctrine. He describes the fundamental changes large organizations need to make to their thinking, leadership, and structure to innovate faster than competitors and the perpetual disruption happening around them. Listen to this podcast ...

27 MINFEB 4
Comments
Steve Blank: Rethinking the Lean Startup (And What Comes Next)

Jason Robins, CEO, DraftKings: Betting on a New Market

The demand for sports betting has existed for decades in the United States, but it has traditionally been confined to the black market and Nevada, the only state where sports betting is legal. That all changed on May 14, 2018, when the U.S. Supreme Court overturned the Professional and Amateur Sports Protection Act (PASPA), effectively legalizing sports betting in the United States – as long as a state government allows for it. The removal of regulations have opened up a new market (and created a huge opportunity) for online gaming companies like DraftKings. Jason Robins, CEO of DraftKings, joins the podcast to talk about the evolution of his company and why a deep understanding of customers is the key to leading in the new era of legalized sports betting. Listen to this podcast episode to learn: • How DraftKings is managing its transformation from a daily fantasy sports provider to a sports betting and online gaming company • How the culture, regulations, and attitudes around sp...

17 MINJAN 23
Comments
Jason Robins, CEO, DraftKings: Betting on a New Market

Eric Allison, Uber Elevate: Flying Taxis and the Future of Mobility

Our cultural obsession with flying cars has been well-documented: the 1927 film Metropolis, the 1960s cartoon The Jetsons, the 1980s Back to the Future movies. But flying cars have always been a sci-fi fantasy, not a reality. That may be changing sooner than we realize. At CES 2020, Uber and Hyundai announced the first air taxi, the all-electric S-A1. According to Eric Allison, Head of Uber Elevate, this is just the beginning. He joins the podcast to talk about the vision of Uber Elevate, how Uber is integrating air travel into our end-to-end mobility experience, and using partners, data, and people to make flying taxis a reality. Listen to this podcast episode to learn: • How Uber is working to build the “operating system for cities” through partnership-driven strategy and a deep understanding of urban mobility • How both human insight and data analysis are informing the design, operation, and “inside out” passenger experience • Why local community engagement is so important...

20 MINJAN 15
Comments
Eric Allison, Uber Elevate: Flying Taxis and the Future of Mobility

Bernie Banks: Leadership is Influence

Leadership is not a role. It’s a process. A process of exercising influence in order to bring about a desired outcome. So says Bernie Banks. He’s the Associate Dean for Leadership Development and a Clinical Professor of Management at the Kellogg School of Management at Northwestern University. He served as a U.S. Army Officer for more than 30 years, retiring from the Army as a Brigadier General in 2016 after having successfully led West Point’s Department of Behavioral Sciences & Leadership. Banks joins the podcast to explain his eight core leadership principles and draws parallels between effective leadership in the military and in business. Listen to this podcast episode to learn: • Why leaders can’t default to exerting formal authority and a “do it because I said so” approach • Why leadership is about establishing credibility, building empathy, earning trust, and aligning interests • The West Point Honor Code and what business could gain from following it • Charisma doe...

24 MIN2019 DEC 19
Comments
Bernie Banks: Leadership is Influence

Latest Episodes

Scott Uzzell, CEO, Converse: Leading and Listening During a Pivotal Moment

The importance of this moment isn’t lost on Scott Uzzell, the CEO of Converse. “How do I bring the unique experiences of being a Black man in America to help people around me, other executives, society, the consumers that care about and love our brand...to make us better?” Uzzell also recognizes that, as the CEO of a global brand, he has a responsibility to listen and learn from others from diverse backgrounds with different perspectives -- and then, take bold action to create a more diverse and inclusive culture inside Converse and fight injustice and inequality outside of it. Uzzell joins the podcast to talk about what this moment means for him, what he’s learned while leading his company through unprecedented change, and why he thinks we’re about to see way more progress than we've seen before. Listen to this podcast to learn: • Why the urgency of this moment demands that all CEOs “get off the couch” and do something • What Uzzell learned about being “color brave” from Mellody Hobson, Vice Chair of the Board of Starbucks • Why companies must confront and address tough political and racial issues • How influencers help shape the Converse brand in local markets and inspire product innovation • Why the original basketball sneaker is returning to the NBA -- and aligning with creatively-driven athletes like Draymond Green and Kelly Oubre Jr. • The effects Covid-19 has had on the business and why Uzzell is optimistic about the future

22 MIN5 d ago
Comments
Scott Uzzell, CEO, Converse: Leading and Listening During a Pivotal Moment

Ravi Dhar, Yale School of Management: A Shift Towards Forward-Looking Insights

For decades, market research was considered an “auditing function” -- a department inside the business that looks backwards at an ad campaign or a product, and identifies all the reasons why it performed either well or poorly. But as organic growth became more important to a company’s success, market research transformed into a forward-looking insights function. “You can't have organic growth unless you understand your customers,” says Ravi Dhar, professor at Yale School of Management and Director of Yale’s Center for Customer Insights. He joins the podcast to talk about the evolution and role of insights and how to fix the tension that exists between insights departments and the C-suite. Listen to this podcast to learn: • The four stages of insights, based on Ravi’s research with Boston Consulting Group • Why insights leaders should be in the room when strategic decisions are being made • Changes in consumer behavior during the pandemic, and which new behaviors might persist • The effects that two concepts -- “out of sight, out of mind” and “absence makes the heart grow fonder” -- could have on consumer demand after the pandemic subsides • The inherent risk in looking to “consumers as scientists” • Why insights require a collaboration of analytics, anthropology, and psychology • The skills you need to become a successful insights professional now and in the future For more information: https://som.yale.edu/faculty/ravi-dhar

25 MINJUN 11
Comments
Ravi Dhar, Yale School of Management: A Shift Towards Forward-Looking Insights

Nicholas Thompson, Editor-in-Chief, WIRED: The Big Questions Ahead of Us

Nicholas Thompson once wrote that WIRED’s purview is the future and that “the only way to think creatively about the future is with something like optimism.” But it’s hard to think optimistically right now. Our old ways of living have been fundamentally altered -- and may never return. Nicholas joins the podcast to talk about the profound changes we’re all living through and the broad implications this pandemic will have for society, businesses, technology, governments, and our environment. Listen to this podcast episode to learn: • Reasons to feel optimistic about our future (and challenges that will need to be solved) • People’s perceptions of and attitudes towards Big Tech during this crisis • The perilous state of data privacy when our health is on the line • Are we experiencing a “work from home bubble” and overestimating the value of remote work? • Whether the environmental movement may lose momentum in the years ahead • How technologies like AI and blockchain ma...

27 MINMAY 28
Comments
Nicholas Thompson, Editor-in-Chief, WIRED: The Big Questions Ahead of Us

Mathew Sweezey: Contextual Marketing in an Infinite Media World

Mathew Sweezey is a marketing futurist for Salesforce. Based on his research, he discovered that June 24, 2009, was a tipping point for media and marketing. That’s the day consumers officially overtook brands and businesses as the dominant media creators. Since then, an infinite and uncontrollable stream of noise -- tweets, Facebook updates, texts, blog posts, Amazon reviews -- has been the foundation of the new media environment. It has inspired new consumer behaviors and forced marketers to play by new rules. Matt joins the podcast to talk about his new book, Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media, and why brands can no longer simply force messaging into the marketplace and expect that will be enough to persuade people to buy. Instead, brands must now market with context in mind and co-create with the very people who create and consume. Listen to this podcast episode to learn: • What is contextual marketing and how does it differ from w...

22 MINMAR 26
Comments
Mathew Sweezey: Contextual Marketing in an Infinite Media World

Bill Walshe, CEO, Viceroy Hotel Group: What People Want From a Luxury Experience

In luxury, “cookie cutter” doesn’t cut it. And for a luxury hotel brand, it has to strike a delicate balance between delivering a guest experience that’s both consistent and one-of-a-kind. Bill Walshe, CEO at Viceroy Hotel Group, says that consistency shouldn’t stifle the things that guests remember: spontaneity, authenticity, individuality, and creativity. He calls his philosophy “consistent individuality.” Viceroy Hotel Group maintains 15 properties around the world, from St. Lucia to Los Cabos to Beverly Hills and beyond, with another 8 soon to enter the brand’s portfolio. Each maintains its own distinct sense of location and destination while also sharing Viceroy’s brand essence. Walshe joins the podcast to give his take on what luxury means in the service industry today, and how Viceroy designs its experience around changing guest preferences, new technologies, brand partnerships, and shared values. Listen to this podcast episode to learn: • Why hotels aren’t just se...

22 MINMAR 11
Comments
Bill Walshe, CEO, Viceroy Hotel Group: What People Want From a Luxury Experience

Amy Edmondson: Creating Psychological Safety at Work

When Google embarked on an extensive study to understand what makes for a high-performing team, it was Amy Edmondson’s research on “psychological safety” that became the foundation of the company’s findings. Edmondson, a Harvard Business School professor and organizational behavior expert, joins the podcast to talk about her latest book, The Fearless Organization. She says that “psychological safety describes a climate at work where one believes that you can freely speak up with any idea, concern, question, even mistakes.” It’s “a sense of permission for candor.” She explains the benefits of creating psychological safety in the workplace and why it’s essential for learning, innovation, and growth in the knowledge economy. Listen to this podcast episode to learn: • Do better teams make fewer mistakes, or are they more willing to talk about them? • Why “problems are gems” and how leaders can use mistakes to improve performance • Why customer truths don’t always tend to...

27 MINFEB 27
Comments
Amy Edmondson: Creating Psychological Safety at Work

Steve Blank: Rethinking the Lean Startup (And What Comes Next)

In 2013, Steve Blank, adjunct professor at Stanford University, and one of three co-founders of the Lean Startup Movement, wrote a front-cover article for Harvard Business Review entitled, “Why the Lean Start-Up Changes Everything.” It was a call to action for large companies to embrace the lean startup methodology of innovation. But after spending the past seven years working with large companies, Blank now believes his initial thesis was wrong. Large companies are not bigger versions of startups anymore so than startups are smaller versions of large companies. Applying lean startup methods in large companies creates “innovation theater” and not real innovation. Blank joins the podcast to talk about his next big idea for business: the Innovation Doctrine. He describes the fundamental changes large organizations need to make to their thinking, leadership, and structure to innovate faster than competitors and the perpetual disruption happening around them. Listen to this podcast ...

27 MINFEB 4
Comments
Steve Blank: Rethinking the Lean Startup (And What Comes Next)

Jason Robins, CEO, DraftKings: Betting on a New Market

The demand for sports betting has existed for decades in the United States, but it has traditionally been confined to the black market and Nevada, the only state where sports betting is legal. That all changed on May 14, 2018, when the U.S. Supreme Court overturned the Professional and Amateur Sports Protection Act (PASPA), effectively legalizing sports betting in the United States – as long as a state government allows for it. The removal of regulations have opened up a new market (and created a huge opportunity) for online gaming companies like DraftKings. Jason Robins, CEO of DraftKings, joins the podcast to talk about the evolution of his company and why a deep understanding of customers is the key to leading in the new era of legalized sports betting. Listen to this podcast episode to learn: • How DraftKings is managing its transformation from a daily fantasy sports provider to a sports betting and online gaming company • How the culture, regulations, and attitudes around sp...

17 MINJAN 23
Comments
Jason Robins, CEO, DraftKings: Betting on a New Market

Eric Allison, Uber Elevate: Flying Taxis and the Future of Mobility

Our cultural obsession with flying cars has been well-documented: the 1927 film Metropolis, the 1960s cartoon The Jetsons, the 1980s Back to the Future movies. But flying cars have always been a sci-fi fantasy, not a reality. That may be changing sooner than we realize. At CES 2020, Uber and Hyundai announced the first air taxi, the all-electric S-A1. According to Eric Allison, Head of Uber Elevate, this is just the beginning. He joins the podcast to talk about the vision of Uber Elevate, how Uber is integrating air travel into our end-to-end mobility experience, and using partners, data, and people to make flying taxis a reality. Listen to this podcast episode to learn: • How Uber is working to build the “operating system for cities” through partnership-driven strategy and a deep understanding of urban mobility • How both human insight and data analysis are informing the design, operation, and “inside out” passenger experience • Why local community engagement is so important...

20 MINJAN 15
Comments
Eric Allison, Uber Elevate: Flying Taxis and the Future of Mobility

Bernie Banks: Leadership is Influence

Leadership is not a role. It’s a process. A process of exercising influence in order to bring about a desired outcome. So says Bernie Banks. He’s the Associate Dean for Leadership Development and a Clinical Professor of Management at the Kellogg School of Management at Northwestern University. He served as a U.S. Army Officer for more than 30 years, retiring from the Army as a Brigadier General in 2016 after having successfully led West Point’s Department of Behavioral Sciences & Leadership. Banks joins the podcast to explain his eight core leadership principles and draws parallels between effective leadership in the military and in business. Listen to this podcast episode to learn: • Why leaders can’t default to exerting formal authority and a “do it because I said so” approach • Why leadership is about establishing credibility, building empathy, earning trust, and aligning interests • The West Point Honor Code and what business could gain from following it • Charisma doe...

24 MIN2019 DEC 19
Comments
Bernie Banks: Leadership is Influence
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