Create Cohesive Culture
Manage internal consensus, a course by Jeanette Horan.
Jeanette Horan
Nokia Board Member, Former IBM CIO
About
How does a massive organization come to internal consensus around an idea or new initiative? How does it build a cohesive culture that’s personal to each employee? Jeanette Horan, IBM’s Chief Information Officer, has some suggestions: know your data, and optimize sales and marketing.
Create Cohesive Culture
3 Episodes
1. Build Internal Consensus with "Jams"
3 min
2. Communicate the Case for a Shift in Corporate Strategy
7 min
3. Use Big Data to Optimize Sales and Marketing
6 min
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