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The SnapRetail Podcast

SnapRetail

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The SnapRetail Podcast

The SnapRetail Podcast

SnapRetail

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Followers
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Plays
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Welcome to the SnapRetail Podcast! These bite-sized episodes will give you the email, social media, and website marketing advice you need to market your small business and get the most out of SnapRetail. The information we present is delivered by our Customer Success Team, easy to understand, and Made for Main Street!

Latest Episodes

Episode 42 - Email Collection Best Practices

Email Collection Best Practices Hosted by Justin Shoup and Vince Ventura What not to do: Don’t say “Can I have your email?” or “What’s your email?” Don’t disguise the reason you are asking for their email address. I see so many businesses say they are asking for an email to send a receipt and then they send you marketing emails. There is a difference between transactional emails and marketing emails and different laws that surround it. Don’t just have a signup form or tablet and think people will sign up without asking So, now that you know what not to do, what should you do? Ask and Tell: Would you like to sign up for our email list, so you’ll receive coupons and be the first to know about the latest products? You are asking them to sign up, but telling them the benefit of signing up for your list. Your benefit may be different. Consider creating a sense of belonging and exclusivity to your email list. Send exclusive email-only offers and let customers know about that bene...

10 MIN2017 NOV 10
Comments
Episode 42 - Email Collection Best Practices

Episode 41- Boosting Holiday Sales

Boosting Holiday Sales Hosted by Justin Shoup and Vince Ventura We’ve covered Black Friday and Small Business Saturday in previous podcasts, so this episode is going to focus on what you can do during the home stretch in the month of December to boost holiday sales. Find ways to differentiate yourself from the big box retailers and the competition Offer services like free gift wrapping Create a welcoming atmosphere on social media to encourage people to come in, so you can help them find a gift. You can do this by posting pictures or videos of your employees with their gift suggestions. Offer extended shopping hours and make sure customers are aware of what those hours are. Add those hours front and center on your website. Create a post about the extended hours on social media and pin it to the top of your profile. Send a dedicated email about your extended hours Choosing a gift can be hard! Create a gift guide email with a few choices to narrow down the options. In SnapRetail, you...

11 MIN2017 NOV 3
Comments
Episode 41- Boosting Holiday Sales

Episode 40 - Holiday Open House Tips

Holiday Open House Goals We will discuss how to plan a successful Holiday Open House. How to market that event. What to do during the event. And how to follow up with your customers so that your next events are successful as well. Be sure to listen to Episode 24, our Event Marketing Podcast How to Plan Timetable Weekend afternoon Wednesday or Thursday Evening Avoid beginning of the week and Friday or Saturday evening Set a date and time (and end time!) How Many emails? How Many Social Posts Plan Menu (if serving food) and a potential partner (see below) 4-6 weeks ahead of time. Theme 1. Holiday New Product Premiere New Product Line Incentive Free Food Samples Door Gifts Goodie Bags Deep Discounts or Sale Kid’s area to give parents time to shop? Consider Potential Partners Street wide Open House Shared Print/TV/Radio Marketing Food Partner Free Printing from a print partner Offer Logo placement on marketing materials Marketing the event Tease the event on social media RSVP Add event...

15 MIN2017 OCT 27
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Episode 40 - Holiday Open House Tips

Episode 39 - Image Editing Tools

Image Editing Tools Hosted by Shelby Klick and Vince Ventura A huge part of marketing is visual content. This is true for businesses selling a physical product, so a customer can see what they are purchasing. Visual content is also important for services because it can create a personal connection or show results of a service. A huge roadblock for a lot of business owners is gathering, editing, and resizing visual content and properly editing content to use across different platforms. Today, we will be talking about Image Editing Tools. You don’t need to be a graphic designer or need a fancy program like Photoshop in order to use or create great visual content. Stock Images An easy way to hit the ground running is to look for free (or paid) stock images you can use in your marketing. Licenses Not everything you see online can be taken and used for anything, anywhere. Each image has a license which allows you to use the images in different ways. We have a handful of sites that we re...

14 MIN2017 OCT 21
Comments
Episode 39 - Image Editing Tools

Episode 38 - Small Business Saturday Tips

Small Business Saturday Tips Hosted by Vince Ventura and Justin Shoup Goals: Nov 25th 2017 and Small Business Saturday is just around the corner. The closer we get to November 25, the more important it becomes to get the word out, if you plan to have a Small Business Saturday Sale. Today we will talk about how to prepare for a competitive and successful Small Business Saturday online, in print, and in store. It’s your turn for profit Stay out of the way of Big Box stores, online only stores, and non-profit organizations. You can have sales on Black Friday, Cyber Monday, or Giving Tuesday, but don’t pass up the resources available, and the space left for you on Small Business Saturday Many customers report customer service as a high priority. Customers care about the experience as much as the price. Small business is uniquely positioned to provide personalized experience and top notch service. Start Early It’s never too early to start marketing for a big Holiday sale. Your competi...

16 MIN2017 OCT 13
Comments
Episode 38 - Small Business Saturday Tips

Episode 37 - Preparing for Black Friday

Preparing for Black Friday Hosted by Shelby Klick and Vince Ventura Black Friday in 2017- including the days leading up to and after Black Friday - is expected to be the biggest shopping pull of the year with sales higher than 2016. Black Friday has definitely changed the way retail functions during the fourth quarter and leading up to the holidays. Consumers now are after deep price cuts and discounts that some argue make the day “unprofitable and unsustainable” Small Businesses everywhere are attempting to compete with the big box stores starting with Black Friday. Here’s our tips for having a successful Black Friday. Be Profitable If your business or pricing structure can’t compete with the extremely steep discounts typically seen on Black Friday, don’t do it. There are many ways to get traffic in the door without unprofitable discounts. Gifts Cards or Gift Certificates Send out an email just about your gift cards. Visual Displays & Signs - People won’t purchase gift cards ...

12 MIN2017 OCT 6
Comments
Episode 37 - Preparing for Black Friday

Episode 36 - Basics of Branding

The Basics of Branding Hosted by Vince Ventura and Justin Shoup Goals: According to Nielson’s Global New Product Innovation Survey, 59% of consumers prefer to buy new products from brands familiar to them. Your brand is defined by a customer's overall perception of your business. You must be consistent in communication and experience, across all formats and customer interactions: Storefront and sinage Print, posters, postcards, and even packaging and bags Website Social media TV, Radio, and Print Ads Sales & customer service Be patient and consistent. Good branding doesn’t happen overnight. Determine your brand’s target audience. Check out our podcast Know who you are talking to specifically Know your audience's tastes and sensibilities Speak their language Show them WHY you exist Show them how you will help them Define a branding mission statement. Knowing WHY you exist isn’t enough. You must state it Short, sweet, to the point Actionable Present a clear goal that you plan to a...

16 MIN2017 SEP 29
Comments
Episode 36 - Basics of Branding

Episode 35 - Instagram Basics Part 2

Instagram Part 2 Hosted by Justin Druga and Shelby Klick Goals -Posting and engaging Instagram business page that will drive customers to your store and/or website. -Best practices for posting to Instagram and what kind of posts to do for your page Types of posts Daily posts dealing with a consistent theme Throwback Thursday, Customer Friday, etc. hashtags and how to use them Direct traffic to your website through posts Put your website URL into the profile of your page keep the same clean cut look and feel of your posts, customers should be able to look at a post and be able to tell it is yours Be consistent with your themes, filters, etc link in profile to bio for new products, events, store news etc keep it interesting so customers look forward to viewing your story keep engaged and comment or respond to other customer stories show day to day activities and exciting things going on at the store Instagram Stories and what to show Keep up to date on all the new additions to Instagr...

14 MIN2017 SEP 21
Comments
Episode 35 - Instagram Basics Part 2

Episode 34- Halloween Marketing Ideas

Halloween Marketing Ideas Hosted by Shelby Klick and Vince Ventura It’s clear that Halloween is one of the most popular holidays in the country and it’s clearly an important holiday in retail as it is the first major holiday in the 4th quarter. In 2016, Americans spent about $8.4 Billion for Halloween. This includes everything from decorations, candy, costumes, to trips to haunted houses. Unlike recent holidays like Labor Day and Memorial Day, Halloween has a major lead up and is basically celebrated starting October 1st and sometimes even earlier. So you have more time to take advantage of this holiday and spice up your marketing to fit a theme that everyone can enjoy. Choose a theme Spooky Monsters, Pumpkins/Jack-O-Lanterns, kid-friendly, magic, etc. This can fit your business, your audience, or just what your favorite part of Halloween is. Keep it consistent! Halloween can be pretty broad, but if you choose a theme. You can tailor all your holiday marketing to match. Everyone g...

12 MIN2017 SEP 15
Comments
Episode 34- Halloween Marketing Ideas

Episode 33 - Pinterest Basics Part 2

Pinterest Basics Part 2 Hosted by Shelby Klick and Justin Druga We covered in our Pinterest Basics episode what Pinterest is and how to get started on this platform. Today we will be talking more about tips on how to be successful on this platform. The first thing that I want to mention about Pinterest is that is a completely unique social platform and can be time consuming if done correctly. Pinterest, like all social media platforms, should not be thought of as another place to push your business agenda. In fact, Pinterest is not about your business at all. Pinterest is at it’s core a place for users to explore and find content that benefits and inspires them. The reason that businesses use Pinterest is for Brand Recognition, to position themselves as an expert in their industry, and drive referral traffic to their website. The businesses that perform the best on Pinterest are those that are highly visual and link to beneficial resources like an ecommerce website or a blog. Some ...

12 MIN2017 SEP 9
Comments
Episode 33 - Pinterest Basics Part 2

Latest Episodes

Episode 42 - Email Collection Best Practices

Email Collection Best Practices Hosted by Justin Shoup and Vince Ventura What not to do: Don’t say “Can I have your email?” or “What’s your email?” Don’t disguise the reason you are asking for their email address. I see so many businesses say they are asking for an email to send a receipt and then they send you marketing emails. There is a difference between transactional emails and marketing emails and different laws that surround it. Don’t just have a signup form or tablet and think people will sign up without asking So, now that you know what not to do, what should you do? Ask and Tell: Would you like to sign up for our email list, so you’ll receive coupons and be the first to know about the latest products? You are asking them to sign up, but telling them the benefit of signing up for your list. Your benefit may be different. Consider creating a sense of belonging and exclusivity to your email list. Send exclusive email-only offers and let customers know about that bene...

10 MIN2017 NOV 10
Comments
Episode 42 - Email Collection Best Practices

Episode 41- Boosting Holiday Sales

Boosting Holiday Sales Hosted by Justin Shoup and Vince Ventura We’ve covered Black Friday and Small Business Saturday in previous podcasts, so this episode is going to focus on what you can do during the home stretch in the month of December to boost holiday sales. Find ways to differentiate yourself from the big box retailers and the competition Offer services like free gift wrapping Create a welcoming atmosphere on social media to encourage people to come in, so you can help them find a gift. You can do this by posting pictures or videos of your employees with their gift suggestions. Offer extended shopping hours and make sure customers are aware of what those hours are. Add those hours front and center on your website. Create a post about the extended hours on social media and pin it to the top of your profile. Send a dedicated email about your extended hours Choosing a gift can be hard! Create a gift guide email with a few choices to narrow down the options. In SnapRetail, you...

11 MIN2017 NOV 3
Comments
Episode 41- Boosting Holiday Sales

Episode 40 - Holiday Open House Tips

Holiday Open House Goals We will discuss how to plan a successful Holiday Open House. How to market that event. What to do during the event. And how to follow up with your customers so that your next events are successful as well. Be sure to listen to Episode 24, our Event Marketing Podcast How to Plan Timetable Weekend afternoon Wednesday or Thursday Evening Avoid beginning of the week and Friday or Saturday evening Set a date and time (and end time!) How Many emails? How Many Social Posts Plan Menu (if serving food) and a potential partner (see below) 4-6 weeks ahead of time. Theme 1. Holiday New Product Premiere New Product Line Incentive Free Food Samples Door Gifts Goodie Bags Deep Discounts or Sale Kid’s area to give parents time to shop? Consider Potential Partners Street wide Open House Shared Print/TV/Radio Marketing Food Partner Free Printing from a print partner Offer Logo placement on marketing materials Marketing the event Tease the event on social media RSVP Add event...

15 MIN2017 OCT 27
Comments
Episode 40 - Holiday Open House Tips

Episode 39 - Image Editing Tools

Image Editing Tools Hosted by Shelby Klick and Vince Ventura A huge part of marketing is visual content. This is true for businesses selling a physical product, so a customer can see what they are purchasing. Visual content is also important for services because it can create a personal connection or show results of a service. A huge roadblock for a lot of business owners is gathering, editing, and resizing visual content and properly editing content to use across different platforms. Today, we will be talking about Image Editing Tools. You don’t need to be a graphic designer or need a fancy program like Photoshop in order to use or create great visual content. Stock Images An easy way to hit the ground running is to look for free (or paid) stock images you can use in your marketing. Licenses Not everything you see online can be taken and used for anything, anywhere. Each image has a license which allows you to use the images in different ways. We have a handful of sites that we re...

14 MIN2017 OCT 21
Comments
Episode 39 - Image Editing Tools

Episode 38 - Small Business Saturday Tips

Small Business Saturday Tips Hosted by Vince Ventura and Justin Shoup Goals: Nov 25th 2017 and Small Business Saturday is just around the corner. The closer we get to November 25, the more important it becomes to get the word out, if you plan to have a Small Business Saturday Sale. Today we will talk about how to prepare for a competitive and successful Small Business Saturday online, in print, and in store. It’s your turn for profit Stay out of the way of Big Box stores, online only stores, and non-profit organizations. You can have sales on Black Friday, Cyber Monday, or Giving Tuesday, but don’t pass up the resources available, and the space left for you on Small Business Saturday Many customers report customer service as a high priority. Customers care about the experience as much as the price. Small business is uniquely positioned to provide personalized experience and top notch service. Start Early It’s never too early to start marketing for a big Holiday sale. Your competi...

16 MIN2017 OCT 13
Comments
Episode 38 - Small Business Saturday Tips

Episode 37 - Preparing for Black Friday

Preparing for Black Friday Hosted by Shelby Klick and Vince Ventura Black Friday in 2017- including the days leading up to and after Black Friday - is expected to be the biggest shopping pull of the year with sales higher than 2016. Black Friday has definitely changed the way retail functions during the fourth quarter and leading up to the holidays. Consumers now are after deep price cuts and discounts that some argue make the day “unprofitable and unsustainable” Small Businesses everywhere are attempting to compete with the big box stores starting with Black Friday. Here’s our tips for having a successful Black Friday. Be Profitable If your business or pricing structure can’t compete with the extremely steep discounts typically seen on Black Friday, don’t do it. There are many ways to get traffic in the door without unprofitable discounts. Gifts Cards or Gift Certificates Send out an email just about your gift cards. Visual Displays & Signs - People won’t purchase gift cards ...

12 MIN2017 OCT 6
Comments
Episode 37 - Preparing for Black Friday

Episode 36 - Basics of Branding

The Basics of Branding Hosted by Vince Ventura and Justin Shoup Goals: According to Nielson’s Global New Product Innovation Survey, 59% of consumers prefer to buy new products from brands familiar to them. Your brand is defined by a customer's overall perception of your business. You must be consistent in communication and experience, across all formats and customer interactions: Storefront and sinage Print, posters, postcards, and even packaging and bags Website Social media TV, Radio, and Print Ads Sales & customer service Be patient and consistent. Good branding doesn’t happen overnight. Determine your brand’s target audience. Check out our podcast Know who you are talking to specifically Know your audience's tastes and sensibilities Speak their language Show them WHY you exist Show them how you will help them Define a branding mission statement. Knowing WHY you exist isn’t enough. You must state it Short, sweet, to the point Actionable Present a clear goal that you plan to a...

16 MIN2017 SEP 29
Comments
Episode 36 - Basics of Branding

Episode 35 - Instagram Basics Part 2

Instagram Part 2 Hosted by Justin Druga and Shelby Klick Goals -Posting and engaging Instagram business page that will drive customers to your store and/or website. -Best practices for posting to Instagram and what kind of posts to do for your page Types of posts Daily posts dealing with a consistent theme Throwback Thursday, Customer Friday, etc. hashtags and how to use them Direct traffic to your website through posts Put your website URL into the profile of your page keep the same clean cut look and feel of your posts, customers should be able to look at a post and be able to tell it is yours Be consistent with your themes, filters, etc link in profile to bio for new products, events, store news etc keep it interesting so customers look forward to viewing your story keep engaged and comment or respond to other customer stories show day to day activities and exciting things going on at the store Instagram Stories and what to show Keep up to date on all the new additions to Instagr...

14 MIN2017 SEP 21
Comments
Episode 35 - Instagram Basics Part 2

Episode 34- Halloween Marketing Ideas

Halloween Marketing Ideas Hosted by Shelby Klick and Vince Ventura It’s clear that Halloween is one of the most popular holidays in the country and it’s clearly an important holiday in retail as it is the first major holiday in the 4th quarter. In 2016, Americans spent about $8.4 Billion for Halloween. This includes everything from decorations, candy, costumes, to trips to haunted houses. Unlike recent holidays like Labor Day and Memorial Day, Halloween has a major lead up and is basically celebrated starting October 1st and sometimes even earlier. So you have more time to take advantage of this holiday and spice up your marketing to fit a theme that everyone can enjoy. Choose a theme Spooky Monsters, Pumpkins/Jack-O-Lanterns, kid-friendly, magic, etc. This can fit your business, your audience, or just what your favorite part of Halloween is. Keep it consistent! Halloween can be pretty broad, but if you choose a theme. You can tailor all your holiday marketing to match. Everyone g...

12 MIN2017 SEP 15
Comments
Episode 34- Halloween Marketing Ideas

Episode 33 - Pinterest Basics Part 2

Pinterest Basics Part 2 Hosted by Shelby Klick and Justin Druga We covered in our Pinterest Basics episode what Pinterest is and how to get started on this platform. Today we will be talking more about tips on how to be successful on this platform. The first thing that I want to mention about Pinterest is that is a completely unique social platform and can be time consuming if done correctly. Pinterest, like all social media platforms, should not be thought of as another place to push your business agenda. In fact, Pinterest is not about your business at all. Pinterest is at it’s core a place for users to explore and find content that benefits and inspires them. The reason that businesses use Pinterest is for Brand Recognition, to position themselves as an expert in their industry, and drive referral traffic to their website. The businesses that perform the best on Pinterest are those that are highly visual and link to beneficial resources like an ecommerce website or a blog. Some ...

12 MIN2017 SEP 9
Comments
Episode 33 - Pinterest Basics Part 2
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