Himalaya: Listen. Learn. Grow.
The SnapRetail Podcast
Image Editing Tools
Hosted by Shelby Klick and Vince Ventura
A huge part of marketing is visual content. This is true for businesses selling a physical product, so a customer can see what they are purchasing. Visual content is also important for services because it can create a personal connection or show results of a service. A huge roadblock for a lot of business owners is gathering, editing, and resizing visual content and properly editing content to use across different platforms.
Today, we will be talking about Image Editing Tools. You don’t need to be a graphic designer or need a fancy program like Photoshop in order to use or create great visual content.
An easy way to hit the ground running is to look for free (or paid) stock images you can use in your marketing.
- Not everything you see online can be taken and used for anything, anywhere. Each image has a license which allows you to use the images in different ways. We have a handful of sites that we recommend for free stock images that have Creative Commons Zero license, meaning the images are free to use even for commercial use. We recommend to always double check licenses and permissions because they can change in the future.
We will link to each of these sites in the transcript below.
- What to Look For
- Look for images that fit your brand. This can be the colors used, the smiling people featured, the style of clothing the models wear, the orientation of the photo, the position of the focus of the image.
- These things can help you when laying out images on your email, website, or when you are overlaying text. Think about what the image is going to be used for and it will help you narrow your search.
- If you stumble upon a stock image that you love and fits your business, you can always tweak your editing or layout to make it work.
- Canva & Design Bold
- These are two sites that are very similar. Start your design work with a template sized perfectly for email headers, Facebook posts, Facebook Events, Pinterest, and more. They even have templates available for print marketing materials.
- Both have free and paid stock images available right within the tool to incorporate into your designs.
- Free and Paid versions of these tools are available depending on your business needs.
- If you want to test your hand at “photoshopping” an image, Pixlr is a good place to start. This is an advanced editing software that allows you to work in layers, make backgrounds transparent, resize, and much much more. They also have an Express version that allows you to make quick changes like filters, adjust colors, add text and more.
- While SnapRetail is one of the most powerful digital marketing tools in your arsenal, the SnapIt Tool & App help you gather all the images relevant to your business. Use the SnapIt tool in your browser to quickly snap product images from your vendors (with their permission) and save them to your SnapRetail account. Download the SnapRetail app to your smartphone using Apple App Store or Google Play.
- Snap App
Think about what platform you are creating for
- Your language may differ per platform, especially with a character limit.
- Images sizes requirements are different for each platform.
- Products or stock images may perform better on platforms like Pinterest while smiling faces or in store displays may resonate better on Facebook.
Branding, Consistency, Professionalism.
- Overall you want to make sure your visual content is on brand, consistent with your messaging, and always professional.
- Lack of professionalism, such as using blurry images, may lose your customers’ trust.
- When visual content is attention grabbing and communicate a clear message is when you will see your best results.
- Stay on branding to build brand recognition. Check out Episode 36 to learn more about the Basics of Branding.
- And as always - consistency is key. If you have too much going on in your email, on your social media, or even on your website, you will distract from your main messaging and confuse the customer of what they are suppose to be looking at and what action they should take.
- Find stock images that will compliment the pictures you take yourself.
- Find tools that you like and don’t be afraid to play around with them. The best way to learn a new skill like this is to try.
- Be mindful of what you are looking for and how you will use images. This will save you time in the long run.
- Stay consistent, on brand, and always professional to see the best results from your marketing.