Himalaya: Listen. Learn. Grow.
The SnapRetail Podcast
Boosting Holiday Sales
Hosted by Justin Shoup and Vince Ventura
We’ve covered Black Friday and Small Business Saturday in previous podcasts, so this episode is going to focus on what you can do during the home stretch in the month of December to boost holiday sales.
- Find ways to differentiate yourself from the big box retailers and the competition
- Offer services like free gift wrapping
- Create a welcoming atmosphere on social media to encourage people to come in, so you can help them find a gift.
- You can do this by posting pictures or videos of your employees with their gift suggestions.
- Offer extended shopping hours and make sure customers are aware of what those hours are.
- Add those hours front and center on your website.
- Create a post about the extended hours on social media and pin it to the top of your profile.
- Send a dedicated email about your extended hours
- Choosing a gift can be hard!
- Create a gift guide email with a few choices to narrow down the options.
- In SnapRetail, you’ll find gift guide email templates for every member of the family. Just search the word Guide in the email template library and you’ll find gift guides for food lovers, teacher, grandparent, pet lovers, fashion, grandfather, grandmother, brother, mom, dad, etc.
- Consider having in-store product demonstrations
- Customer seeing the product in action will make them more likely to see the value rather than it just sitting on the shelf.
- Have your staff make additional recommendations and ask questions to see if there is anyone else they are shopping for.Pay incentives or have a contest with your employees to motivate them to sell:
- Spend some money on Facebook ads/boosted posts
- It’s your most important time of the year, so making sure your fans see your important posts on Facebook is critical. Don’t rely on organic reach this time of year.
- Target the ad/boosted post at your existing fans and/or upload your email list as a custom audience and target the ad/boosted post at them.