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Music Business Podcast

Sam Hysell & Jordan Williams

12
Followers
26
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Music Business Podcast

Music Business Podcast

Sam Hysell & Jordan Williams

12
Followers
26
Plays
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About Us

Whether you’re an aspiring music business professional or a seasoned vet, every Thursday, The Music Business podcast brings you the trends, tactics and insights from some of the world’s most innovative minds in music. Hosts Artist Manager Jordan Williams and Sam Hysell of NOX aren’t teachers, we’re entertainment industry professionals, drinkers, wannabe comedians and, most importantly, fans. Come learn and laugh with us.


To learn more visit the musicbusinesspodcast.com or follow @musicbusinesspodcast , @samhysell , and @jordanchude on Instagram.



See acast.com/privacy for privacy and opt-out information.

Latest Episodes

Building the Harvard Business Review of Hip-Hop with Trapital Founder, Dan Runcie

EToday on the Music Business Podcast, we invite Dan Runcie, the founder of Trapital. Trapital is a media company that covers hip-hop business and strategy and assesses the deals, companies, and artists that shape the culture. Trapital's audience includes thousands of music executives, media moguls, and venture capitalists.On this week’s episode, we discuss macro trends in the music industry, including alternative label models, the shift of media influence in breaking artists, the impact of hip-hop culture on pop culture and the Black Lives Matter movement, and more. Learn more about Trapital at trapital.co.This week’s episode is sponsored by Hannibal Burress, who drops in to promote his new special, Miami Nights, available now here.As always, leave a review or follow us @musicbusinesspodcast on Instagram and let us know what you think of this week’s episode. Support us via our Patreon at http://musicbusinesspodcast.com/community. See acast.com/privacy for privacy and opt-out information.

61 MIN2 d ago
Comments
Building the Harvard Business Review of Hip-Hop with Trapital Founder, Dan Runcie

Powering the World’s Biggest Live Streams with Push Live Executive Producer Devin DeHaven

EToday on the Music Business Podcast, we invite Devin DeHaven, Executive Producer at Push Live. PUSH is a cloud-based video production, editing and distribution platform designed for live stream management, real-time content editing, instant social publishing, and content management. They are responsible for producing some of the world's biggest live streams with entities including Insomniac, Beatport, Digital Mirage, Diplo and more.With us Devin outlines how you as an artist or music industry professional can approach live stream strategies, be it distribution, marketing, monetization, and how to create intriguing content.As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We look forward to you joining our community! See acast.com/privacy for privacy and opt-ou...

50 MIN1 w ago
Comments
Powering the World’s Biggest Live Streams with Push Live Executive Producer Devin DeHaven

Building Leverage as Independent Artists with Head of Artist Marketing at United Masters Dave Melhado

Today on the Music Business Podcast, we invite the Head of Artist Marketing at United Masters, Dave Melhado. UnitedMasters is a music distribution platform that also offers artists unique brand partnership opportunities with organizations including the NBA. Prior to joining United Master Dave was Director of Marketing at Roc Nation. He’s also worked closely with developing and promoting the careers of NLE Choppa, Gunna, Young Nudy and more.In this episode we cover how United Masters works as a distribution platform and what resources and information it offers to assist artists in building and maximizing their fan engagement. Dave also dives into what goes into crafting unique stories to build an artist’s brand and fan base.As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast....

45 MIN2 w ago
Comments
Building Leverage as Independent Artists with Head of Artist Marketing at United Masters Dave Melhado

4x Grammy Winning Producer/Engineer Anthony Kilhoffer on Making Hits with Kanye, Travis Scott and More

EToday on the Music Business Podcast, we invite hip hop record producer, songwriter engineer, and 1st Gen label co-founder, Anthony Kilhoffer. He’s is best known for his collaborations with Kanye West, Travis Scott, Kid Cudi, and Rick Ross. For his contributions to records with these notable artists, Anthony has won a total of four Grammys.In this episode Anthony goes over the nuances of mixing and mastering hits. Along with breaking down the beat structure and some keys he keeps in mind when adjusting arraignmentsof a great song. We also dive into what he’s learned working alongside industry legends and much more.Make sure to check out his label’s upcoming release ‘Feelin Bad’ by the artist Gone Til Monday: https://ffm.to/feelinbadsingleTheir latest release: https://ffm.to/stalemateSend Anthony sample/loops or for mixing inquiries: kilhoffer.mixing@gmail.comAs always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Musi...

58 MIN3 w ago
Comments
4x Grammy Winning Producer/Engineer Anthony Kilhoffer on Making Hits with Kanye, Travis Scott and More

Securing Editorial Playlist Placements with Head of Digital Strategy at Terrorbird, Jenny Kaufman

EToday on the Music Business Podcast, we invite the Head of Digital Strategy at Terrorbird, Jenny Kaufman. Since 2006, Terrorbird has carved out a niche as a premiere player in the music marketing world. Their full service offering includes sync licensing, publishing, publicity, radio promotion services and digital.With us, Jenny outlines the steps and strategies that go into successfully pitching DSP’s on placing songs on their playlists. We also discuss how playlist placements can provide significant momentum to an artist’s career, including being the catalyst for record deals.Check out https://terrorbird.com/ to find out more on what they offer.As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We look forward to you joining our community! See acast.com/privacy for privacy and opt-out information.

60 MINJUN 11
Comments
Securing Editorial Playlist Placements with Head of Digital Strategy at Terrorbird, Jenny Kaufman

Creating Groundbreaking Multimedia Experiences with Offline Projects Partners Adrian Yu & Jonathon Alcindor

Today on the Music Business Podcast, we invite Offline Projects partners Adrian Yu and Jonathon Alcindor. Offline Projects is a creative studio that offers services in creative direction, branding, experiential, live, film and digital. Clients they’ve worked with include Goldlink, 88rising, Top Dawg Entertainment, Rae Sremmurd, Flatbush Zombies, Alexander Wang and many more.In this episode we discuss their process for coming up with widley innovative concepts in the live event space and then what goes into bringing those to life. They also speak to what ways they are adapting these experiences into the virtual space given current circumstances around COVID.Check out their work https://offline-projects.com/As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We l...

65 MINJUN 4
Comments
Creating Groundbreaking Multimedia Experiences with Offline Projects Partners Adrian Yu & Jonathon Alcindor

Dominating TikTok for Musicians with Creed Media co-founder Timothy Collins

EToday on the Music Business Podcast, we invite Creed Media co-founder Timothy Collins. Creed Media is a full-service creative digital media Entertainment agency that prides itself on being innovative and early adopters to attention based strategies and platforms. With that said over the past year they’ve become dominant players in executing Tiktok influencer marketing campaigns for record labels and artists. Their services include direction, campaign management, content strategy, content creation, media distribution, social media channel optimization, and social media management.In this episode Tim lays down the groundwork as to how you can go about running your own successful TikTok marketing campaigns. Outside of utilizing the influencers of the platform we also speak to why and how artists should build up their own social profiles.If you are interested in working with Creed on a campaign head over to https://www.creedmedia.co/ and check out Tim on instagram https://www.instagram...

65 MINMAY 28
Comments
Dominating TikTok for Musicians with Creed Media co-founder Timothy Collins

Boosting Streams with Digital Ads with Head of Music at ToneDen Henry Parker

EToday on the Music Business Podcast, we invite the Head of Music at ToneDen, Henry Parker Reyes. Toneden is an automated social marketing that gives artists the power to reach and sell to the right audiences. Parker leads initiatives for artist managers, artists and record labelmarketing strategies and use of the ToneDen platform. He also manages artists Madeaux, Halogen, Popeska, and Paraleven.With us Parker gets very tactical as to how you can set up effective marketing campaigns to drive more streams. When speaking to this he also dives into what factors play into getting placement into spotify’s algorithmic playlists.Parker has also kindly offered our listeners a discount code, use MBP at checkout for 10% off https://www.toneden.io/.As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBus...

46 MINMAY 21
Comments
Boosting Streams with Digital Ads with Head of Music at ToneDen Henry Parker

Producing J. Cole’s Dreamville and Travis Scott’s Astroworld Festivals with Claire Bogle, Co-Founder of ScoreMore

EToday on the Music Business Podcast, we invite ScoreMore Co-Founder Claire Bogle. Alongside Co-Founder Sascha Stone Guttfreund, ScoreMore quickly became a premiere promotion and booking agency, securing acts including J. Cole, Kendrick Lamar, and Wiz Khalifa for their first shows in Texas. In tandem with the success of these artists, ScoreMore would level up to put on their own music festival JMBLYA, along with J. Cole's Dreamville Music Festival, and Travis Scott’s ASTROWORLD festival.With us, Claire discusses how she got started in live show production and what goes into creating these unique experiences for artists and their loyal fan bases. We also dive into the implications of COVID on the live event space, including the shift into virtual experiences such as the recent Travis Scott x Fortnite concert.As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’...

55 MINMAY 14
Comments
Producing J. Cole’s Dreamville and Travis Scott’s Astroworld Festivals with Claire Bogle, Co-Founder of ScoreMore

Going Triple Platinum & Building a Dominant Mgmt & Marketing Team with Cinematic Music Group’s Hovain Hylton & Chris Herche

EToday on the Music Business Podcast, we invite President of Management at Cinematic Music Group Hovain Hylton and Chief Marketing Officer Chris Herche. Hovain and Chris have decades of experience between the two, and join Sam and Jordan to discuss their careers, how they joined Cinematic, their relationship with Founder Jonny Shipes, breaking Flipp Dinero’s “Leave Me Alone”, which peaked at #1 on Urban Radio and #20 on the Billboard 200, and Luh Kel’s first single ever becoming a platinum record.For aspiring and current industry professionals, Hovain discusses his style of management and what makes a great manager, while Herche dives into what makes a great marketing campaign and his favorite type of stories to market. They additionally offer advice on how you can think outside the box during the pandemic for yourself or your artists, how to handle yourself as a professional in the industry, and more.As always, feel free to leave a comment or a review on what you thought about t...

62 MINMAY 7
Comments
Going Triple Platinum & Building a Dominant Mgmt & Marketing Team with Cinematic Music Group’s Hovain Hylton & Chris Herche

Latest Episodes

Building the Harvard Business Review of Hip-Hop with Trapital Founder, Dan Runcie

EToday on the Music Business Podcast, we invite Dan Runcie, the founder of Trapital. Trapital is a media company that covers hip-hop business and strategy and assesses the deals, companies, and artists that shape the culture. Trapital's audience includes thousands of music executives, media moguls, and venture capitalists.On this week’s episode, we discuss macro trends in the music industry, including alternative label models, the shift of media influence in breaking artists, the impact of hip-hop culture on pop culture and the Black Lives Matter movement, and more. Learn more about Trapital at trapital.co.This week’s episode is sponsored by Hannibal Burress, who drops in to promote his new special, Miami Nights, available now here.As always, leave a review or follow us @musicbusinesspodcast on Instagram and let us know what you think of this week’s episode. Support us via our Patreon at http://musicbusinesspodcast.com/community. See acast.com/privacy for privacy and opt-out information.

61 MIN2 d ago
Comments
Building the Harvard Business Review of Hip-Hop with Trapital Founder, Dan Runcie

Powering the World’s Biggest Live Streams with Push Live Executive Producer Devin DeHaven

EToday on the Music Business Podcast, we invite Devin DeHaven, Executive Producer at Push Live. PUSH is a cloud-based video production, editing and distribution platform designed for live stream management, real-time content editing, instant social publishing, and content management. They are responsible for producing some of the world's biggest live streams with entities including Insomniac, Beatport, Digital Mirage, Diplo and more.With us Devin outlines how you as an artist or music industry professional can approach live stream strategies, be it distribution, marketing, monetization, and how to create intriguing content.As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We look forward to you joining our community! See acast.com/privacy for privacy and opt-ou...

50 MIN1 w ago
Comments
Powering the World’s Biggest Live Streams with Push Live Executive Producer Devin DeHaven

Building Leverage as Independent Artists with Head of Artist Marketing at United Masters Dave Melhado

Today on the Music Business Podcast, we invite the Head of Artist Marketing at United Masters, Dave Melhado. UnitedMasters is a music distribution platform that also offers artists unique brand partnership opportunities with organizations including the NBA. Prior to joining United Master Dave was Director of Marketing at Roc Nation. He’s also worked closely with developing and promoting the careers of NLE Choppa, Gunna, Young Nudy and more.In this episode we cover how United Masters works as a distribution platform and what resources and information it offers to assist artists in building and maximizing their fan engagement. Dave also dives into what goes into crafting unique stories to build an artist’s brand and fan base.As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast....

45 MIN2 w ago
Comments
Building Leverage as Independent Artists with Head of Artist Marketing at United Masters Dave Melhado

4x Grammy Winning Producer/Engineer Anthony Kilhoffer on Making Hits with Kanye, Travis Scott and More

EToday on the Music Business Podcast, we invite hip hop record producer, songwriter engineer, and 1st Gen label co-founder, Anthony Kilhoffer. He’s is best known for his collaborations with Kanye West, Travis Scott, Kid Cudi, and Rick Ross. For his contributions to records with these notable artists, Anthony has won a total of four Grammys.In this episode Anthony goes over the nuances of mixing and mastering hits. Along with breaking down the beat structure and some keys he keeps in mind when adjusting arraignmentsof a great song. We also dive into what he’s learned working alongside industry legends and much more.Make sure to check out his label’s upcoming release ‘Feelin Bad’ by the artist Gone Til Monday: https://ffm.to/feelinbadsingleTheir latest release: https://ffm.to/stalemateSend Anthony sample/loops or for mixing inquiries: kilhoffer.mixing@gmail.comAs always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Musi...

58 MIN3 w ago
Comments
4x Grammy Winning Producer/Engineer Anthony Kilhoffer on Making Hits with Kanye, Travis Scott and More

Securing Editorial Playlist Placements with Head of Digital Strategy at Terrorbird, Jenny Kaufman

EToday on the Music Business Podcast, we invite the Head of Digital Strategy at Terrorbird, Jenny Kaufman. Since 2006, Terrorbird has carved out a niche as a premiere player in the music marketing world. Their full service offering includes sync licensing, publishing, publicity, radio promotion services and digital.With us, Jenny outlines the steps and strategies that go into successfully pitching DSP’s on placing songs on their playlists. We also discuss how playlist placements can provide significant momentum to an artist’s career, including being the catalyst for record deals.Check out https://terrorbird.com/ to find out more on what they offer.As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We look forward to you joining our community! See acast.com/privacy for privacy and opt-out information.

60 MINJUN 11
Comments
Securing Editorial Playlist Placements with Head of Digital Strategy at Terrorbird, Jenny Kaufman

Creating Groundbreaking Multimedia Experiences with Offline Projects Partners Adrian Yu & Jonathon Alcindor

Today on the Music Business Podcast, we invite Offline Projects partners Adrian Yu and Jonathon Alcindor. Offline Projects is a creative studio that offers services in creative direction, branding, experiential, live, film and digital. Clients they’ve worked with include Goldlink, 88rising, Top Dawg Entertainment, Rae Sremmurd, Flatbush Zombies, Alexander Wang and many more.In this episode we discuss their process for coming up with widley innovative concepts in the live event space and then what goes into bringing those to life. They also speak to what ways they are adapting these experiences into the virtual space given current circumstances around COVID.Check out their work https://offline-projects.com/As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBusinessPodcast.com/Community. We l...

65 MINJUN 4
Comments
Creating Groundbreaking Multimedia Experiences with Offline Projects Partners Adrian Yu & Jonathon Alcindor

Dominating TikTok for Musicians with Creed Media co-founder Timothy Collins

EToday on the Music Business Podcast, we invite Creed Media co-founder Timothy Collins. Creed Media is a full-service creative digital media Entertainment agency that prides itself on being innovative and early adopters to attention based strategies and platforms. With that said over the past year they’ve become dominant players in executing Tiktok influencer marketing campaigns for record labels and artists. Their services include direction, campaign management, content strategy, content creation, media distribution, social media channel optimization, and social media management.In this episode Tim lays down the groundwork as to how you can go about running your own successful TikTok marketing campaigns. Outside of utilizing the influencers of the platform we also speak to why and how artists should build up their own social profiles.If you are interested in working with Creed on a campaign head over to https://www.creedmedia.co/ and check out Tim on instagram https://www.instagram...

65 MINMAY 28
Comments
Dominating TikTok for Musicians with Creed Media co-founder Timothy Collins

Boosting Streams with Digital Ads with Head of Music at ToneDen Henry Parker

EToday on the Music Business Podcast, we invite the Head of Music at ToneDen, Henry Parker Reyes. Toneden is an automated social marketing that gives artists the power to reach and sell to the right audiences. Parker leads initiatives for artist managers, artists and record labelmarketing strategies and use of the ToneDen platform. He also manages artists Madeaux, Halogen, Popeska, and Paraleven.With us Parker gets very tactical as to how you can set up effective marketing campaigns to drive more streams. When speaking to this he also dives into what factors play into getting placement into spotify’s algorithmic playlists.Parker has also kindly offered our listeners a discount code, use MBP at checkout for 10% off https://www.toneden.io/.As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’re also very excited to connect with our community on Patreon, MusicBus...

46 MINMAY 21
Comments
Boosting Streams with Digital Ads with Head of Music at ToneDen Henry Parker

Producing J. Cole’s Dreamville and Travis Scott’s Astroworld Festivals with Claire Bogle, Co-Founder of ScoreMore

EToday on the Music Business Podcast, we invite ScoreMore Co-Founder Claire Bogle. Alongside Co-Founder Sascha Stone Guttfreund, ScoreMore quickly became a premiere promotion and booking agency, securing acts including J. Cole, Kendrick Lamar, and Wiz Khalifa for their first shows in Texas. In tandem with the success of these artists, ScoreMore would level up to put on their own music festival JMBLYA, along with J. Cole's Dreamville Music Festival, and Travis Scott’s ASTROWORLD festival.With us, Claire discusses how she got started in live show production and what goes into creating these unique experiences for artists and their loyal fan bases. We also dive into the implications of COVID on the live event space, including the shift into virtual experiences such as the recent Travis Scott x Fortnite concert.As always, feel free to leave a comment or a review on what you thought about the episode on Apple Podcasts or on the Music Business Podcast instagram @musicbusinesspodcast. We’...

55 MINMAY 14
Comments
Producing J. Cole’s Dreamville and Travis Scott’s Astroworld Festivals with Claire Bogle, Co-Founder of ScoreMore

Going Triple Platinum & Building a Dominant Mgmt & Marketing Team with Cinematic Music Group’s Hovain Hylton & Chris Herche

EToday on the Music Business Podcast, we invite President of Management at Cinematic Music Group Hovain Hylton and Chief Marketing Officer Chris Herche. Hovain and Chris have decades of experience between the two, and join Sam and Jordan to discuss their careers, how they joined Cinematic, their relationship with Founder Jonny Shipes, breaking Flipp Dinero’s “Leave Me Alone”, which peaked at #1 on Urban Radio and #20 on the Billboard 200, and Luh Kel’s first single ever becoming a platinum record.For aspiring and current industry professionals, Hovain discusses his style of management and what makes a great manager, while Herche dives into what makes a great marketing campaign and his favorite type of stories to market. They additionally offer advice on how you can think outside the box during the pandemic for yourself or your artists, how to handle yourself as a professional in the industry, and more.As always, feel free to leave a comment or a review on what you thought about t...

62 MINMAY 7
Comments
Going Triple Platinum & Building a Dominant Mgmt & Marketing Team with Cinematic Music Group’s Hovain Hylton & Chris Herche
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